Virtual Events: What type of Virtual Event is Best for My Small Business?
In What is a Virtual Event? we looked at the definition of “Virtual Event” and different examples of virtual events including: webinars, virtual conferences, teleconferences, teleseminars, podcasts, virtual meetings and streaming video. In this post, I’d like to show you how four entrepreneurs: a life coach, business consultant, author and speaker, use different virtual event platforms in their small businesses.
Webinars for Coaches
Clara is a Life Coach, when she started her practice the majority of her coaching consisted of one-on-one meetings with her clients at their homes, or her office. While she enjoys working with clients in this intimate manner, the fee she must charge for her services made life coaching out of reach for many individuals. By developing a small group life coaching webinar program, she is able to offer a more affordable option and reach a much broader audience. Small group coaching webinars are particularly effective for business, marketing, life, wellness and relationship coaches who work with clients around the country, or even around the world.
Virtual Meetings for Consultants
Scott is a Business Consultant, he works in his home based office here in Massachusetts. Many of his clients are not based locally, some are not even located in the United States. But by engaging the power of a virtual meeting service such as Skype, a webcam and microphone, Scott can ‘visit’ with clients as if they’re sitting at the local coffee shop. Scott has found virtual meetings to be a great way to ‘meet’ with prospective clients online, this goes a long way to building a relationship. By using a virtual meeting tool he gives others an opportunity to get to know, like and trust him, the key to developing a successful business relationship.
Teleseminars for Authors
Tamara is a writer and published author, her books are on the subject of marketing for start-up companies. In addition to her latest published book, she’s launching an accompanying online workshop. Tamara uses teleseminars for interviews about her latest book, she discusses key points and answers any questions for those on the call. She has the opportunity to introduce her online workshops and gathers email addresses from those who registered for the teleseminar. Tamara teleseminars are recorded and turned into podcasts, another way to reach her audience.
Video Streaming for Speakers
Steve is building his business as a Motivational Speaker. To secure future speaking opportunities, Steve arranges for all his presentations to be recorded, edited and later streamed to anyone interested in hiring him to speak at an upcoming event. These videos showcase Steve’s speaking ability, stage presence and audience connection. Steve adds video testimonials from audience members and creates a nice video package for potential clients to view. Video streaming presents a great opportunity for speakers, authors, coaches, trainers or really anyone who needs to present as part of their business.
Entrepreneurs, solopreneurs and small business owners, has this given you some ideas of how you can incorporate virtual events into your business? I’d love to hear how you might use virtual events in your particular niche, please share your thoughts in the comments.
If you have an interest in hosting your own virtual event, but don’t know where to start, I’d love to chat with you. We can take a look at your business and determine which type of virtual event would be best suited to you and your business.